In 1981, a group of local volunteers, led by president Sue Crosnoe and chairpersons Sharon Fiscus and Gail Thompson Natale, began a new project to fund the Junior League of Wichita Falls’ (JLWF) Community Plan.

With a mission to create something that the community could benefit from not only through funds raised but through a family experience that they could share together, the ladies came together to create a little magic and raise over $33,000. At that time, it was the most money any event had raised in the history of the League.

Thirty five events later, the JLWF has gone on to raise over $3.2 million through Christmas Magic, and turned those profits over to community projects like YMCA’s Miracle League, Hospice of Wichita Falls, Patsy’s House, Safe Place, Wichita Falls Area Food Bank, Habitat for Humanity, Rathgeber Hospitality House, Foster Care Advocacy Services, Wichita Falls Symphony, Drug Free North Texas, MSU, WFISD, Rainbow House Emergency Resource Center, CASA, Beacon Lighthouse for the Blind, First Step, and Crimestoppers, among other local organizations.